Three key elements of logo design
With five cores
Logo Design
Brand building thinking
Logo design explanation
Logo, also called logo, logo, is part of the brand
But the brand is not the same as the logo?
Brand design is not only logo design, not just CI brand design
Not a product, not a marketing, what is the brand?
Start with
Corporate Identity System (CIS)
What is CIS? ↓Detailed information
Corporate Recognition-Wikipedia, the free encyclopedia (wikipedia.org)
In fact, brand design is just a feeling, all products are sold
It is a feeling that caters to consumer psychology.
Simply put, CIS is to draw up the company’s corporate culture and the design of all products
Become a good corporate image, and the brand design was born.
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Which are the three elements?
1. Idea
concept of design
2. Image
Corporate image
3. Elements
Pattern/text
Which are the five cores?
1. Brand Positioning
Refers to the core and medium performance of market positioning. Once a company has a target market, it must design and shape its own brand and corporate image.
Consumers who compete for bids have market positioning and the ultimate goal is to sell current products. Brands are the basis of the company’s product-related information, and brands are what consumers buy products.
The main basis is that the brand becomes a bridge between products and consumers, and brand positioning becomes the core and concentrated expression of market positioning.
2. Brand Promise
Commitment is all the guarantee that the brand gives to consumers. Products include commitment, and high product commitments. (Integrity: an important personal asset)
A whole product concept includes core products, formal products, and extended products . The standard for a product in these three aspects is the product promise.
What a brand promise to consumers, reflecting the management of an enterprise through a brand of the very pursuit, beyond the product brand planning capability,
And corporate reputation by those who come for business planning capabilities and a brand advertising language often reflects the brand to the consumer to make a brand promise.
We can change the process from brand advertising terms, see the process and the ability to brand planning and construction businesses.
3. Brand Character (BC)
In communicating with consumers , from the mark to the image to the individuality , " individuality" is the highest level.
Shaping the brand personality should make it unique, exciting, and enduring . The key is to use what core or theme copy to show the unique personality of the brand.
4. Brand Story
Brand story refers to the meaningful news in the process of brand creation and development. Multi-brand story is the originator of the brand, and it is transmitted without color and flavor.
Some brand stories are important events in the creation and exhibition of the brand. Brand stories can reflect the brand concept and increase the brand’s historical heaviness, seniority and authority .
It can deepen consumers' awareness of the brand and enhance the attractiveness of the brand.
Brand stories are usually spread through means such as public relations in brand manuals and book writing.
You must consider your brand story, so that the brand has a warmth. (Let your brand come alive)
5. Brand Association
Brand association means that when a consumer sees a particular brand, any thoughts about the brand can be triggered from his memory, including food, experience, evaluation, brand positioning, etc. These thoughts may come from consumers Various aspects of daily life: consumer experience, word of mouth from friends, advertising information, and various marketing methods on the market.
The above-mentioned different sources may establish a deep brand image in the minds of consumers, which in turn affects consumers' purchasing decisions for the branded products.